VISIT Milwaukee & Milwaukee Theater District: Thank You, 5 Campaign

While completing a Digital Marketing course in Spring 2025, my class partnered with VISIT Milwaukee to develop a promotional campaign for the Milwaukee Theater District (MTD). The goal was to increase ticket sales and broaden awareness of the MTD and its surrounding community.

My team created Thank You, 5 -- a campaign inspired by the theater phrase used during rehearsal breaks. The concept positioned the MTD as the perfect place for travelers to pause their busy lives and experience all that Milwaukee’s theater scene has to offer. We used travel data to develop consumer personas, created a strategic digital marketing plan, and designed a personalized brand activation. In the end, our campaign was selected by VISIT Milwaukee as the strongest in the class.

Attached below is the presentation we delivered outlining our full campaign.