Camp Kesem at Marquette - Alumni, Marketing & PR

At the start of my Junior year, I began the role the Alumni, Marketing, and PR coordinator for the organization Camp Kesem at Marquette. Part of this role was promoting our largest fundraising event of the year, Make the Magic, and creating materials to present at the event. With 2025 being the 10-year anniversary of our chapter, there was greater emphasis on the event’s importance and success. Part of the promotion of the event included creating Save the Dates, Invitations, social media posts, logos for the event, and posters. To develop materials that match event’s theme while ensuring the upscale and sophisticated style of event, I used variations of the typical Camp Kesem brand colors and fonts and incorporated messaging common to Camp Kesem – “Under the Same Moon and Stars.” Through the creation of these promotional materials, we were able to secure over 250 attendees while raising $73,000 dollars in one night to support our chapter. With the event being highly successful, we are looking into ways to further it’s scale and partnering deeper with Discovery World in Downtown Milwaukee to ensure we can host the event in their space each year.