Crayola: Color Through Chaos Campaign

Throughout the Spring 2025 semester, I developed a full creative campaign promoting Crayola to an adult audience. The campaign reintroduces crayons and coloring as a simple, effective way for adults to unwind and escape daily stress. Each piece centers on the idea that coloring with Crayola can transport your mind to a mental vacation—no travel required. This project helped me combine strategic thinking with creative storytelling to show how something as simple as a crayon can make a real impact.